The Age of Agnostic Applications

So many features of the social-web rely on the idea of an ‘always on’ or interconnected set of experiences. Location data, check-ins, running commentaries on social media, and ‘smart’ data is all dependent on making things universally accessible and always providing what is needed when it’s needed.

The monolithic power of a service like Facebook is only so successful because it is ubiquitous. Having Facebook locked to a single proprietary ‘Facebook’ device would fragment users at a device level in addition to divisions at the level of the platform or ecosystem they’re tapping into. Fragmentation and interoperability are already among the chief problems online, and dividing already fractured user-bases ultimately benefits nobody.

Device agnostic platforms–such as Amazon’s Kindle reading application–demonstrate not only the value of cross-platform interoperability, but the amazing potential for apps that transcend the narrow boundaries of single-function devices. Amazon realised earlier than most that tying content to their platform–rather than a device–not only extended their potential user-base, but retained that user-base despite their migrations to the newest technologies and gadgets. These users could confidently build their content libraries through Amazon without feeling ‘locked-in’ or trapped by a certain hardware provider. Furthermore, Amazon intelligently leveraged the multi-function nature of many of the devices that Kindle content appears on to create experiences that exceed the capabilities of any device on its own. Amazon’s Audible recorded audio-books synchronise seamlessly with progress in the text of an eBook, and regardless of which device you have with you be it an Android phone, an iPad, or a Amazon eReader your reading progress will always be matched by the Kindle app across platforms and media formats. Allowing users to freely move between listening to an audiobook during their commute to a dedicated reading devices at home provides the sort of everyday, user-focused experience that separates the merely functional devices from those that make our hearts sing.

There’s plenty of scope to see how this sort of interoperability is truly transformative. So long as portable content adheres to some sort of extensible, flexible standard that can be interpreted and parsed by a variety of devices, any number of asymmetrical interactions could be possible.

As the ubiquity of smart devices grows, creating mature workflows for harmonising content between devices permits not just portability, but enables hitherto unimaginable levels of potential that we are only just scratching the surface of.