Web 2.0 pundit and theorist Andrew Keen writes in his book Digital Vertigo (2012):
Instead of making us happier and more connected, social media’s siren song—the incessant calls to digitally connect, the cultural obsession with transparency and openness, the never-ending demand to share everything about ourselves with everyone else— is, in fact, both a significant cause and effect of the increasingly vertiginous nature of twenty-first—century life.
The inconvenient truth is that social media, for all its communitarian promises, is dividing us, rather than bringing us together (p. 67)
There’s a great deal of wisdom in what Keen is saying: The overwhelming wealth of information available online lends itself to a perverse idea of obsessive over-sharing and digital exhibitionism. Ideas of transparency and openness have to be considered against the alternative of constructing a carefully limited, constructed persona online to be completely disingenuous.
Ultimately, either end of the spectrum is still driving us towards an online culture that is divided, fragmented, and essentially at odds with itself.
So what’s the middle ground? What balance can there be between honestly engaging in a rich, participatory culture online, and protecting our individual privacy and identity.
For my own part, I choose to present myself as a professional fully and absolutely online. Anything relevant to my professional development, career aspirations, and written work is funnelled into the same set of linked channels. I keep a unified identity across media platforms (@mjjfeeney on Twitter; www.mjjfeeney.com on this, my blogging domain; /mjjfeeney/ as my Facebook username etc.). Since our online identities span so many platforms today, I feel that presenting a consistent set of values and sharing limits across each platform is vital. I would hate for someone who follows me on twitter to discover this blog and be disoriented by an overabundance of personal content.
I feel that keeping this consistency about what we’re sharing—and where—is vital. What you put online will be found, no matter where you think it’s hidden away. Making sure it’s something you’d be willing to share in *any* of your other channels of communication is vital.