Tag Archives: Week 10 Play Activity

Gamification Part 2 A Plan for Play

So, I’ve soap boxed about what’s wrong with gamification but how would I actually do something good? What would *I* do to design library-games for a school that worked?

Anyone who’s listened to me talk about this for any length of time will know I’m a big fan of Amazon’s ecosystem. And their Kindle FreeTime initiative—pictured here—is an amazing leap forward in integrating gamification in a meaningful way with kid’s reading practices.PAperwhiteFreetime

There’s no universal panacea for getting gamification to work across different contexts. But, the FreeTime idea of allowing parents or teachers to set individually customised goals, and reward them appropriately really resonates with me.

Rewarding students for borrowing and returning books simply invites cheating, or gaming, the system—a delicious irony I realise. Integrating meaningful tracking metrics into a digital-reading experience is a far more robust approach to fusing play and engagement with ordinary reading activities. There’s an element of mastery to the experience too! Tracking and improving reading speed in a session or over time gives readers goals to meet and surpass. Tackling longer, harder books allows them to see their growth over time, and the achievement is a real, measurable thing.

This of course is entirely dependent on using eReading devices. But devices are becoming so ubiquitous in children these days that there’s no reason to hold back on this idea. Moreover, issues of attention and engagement are critical in young students, and reaching out to them on the platforms and devices they already use is key to getting them on board with literacy. If they see reading–and the rewards for reading–as just another thing they do on the devices they already use then traditional reluctance to pickup a book may diminish.

I’m not in favour of ‘tricking’ students into reading or getting involved in the library. But, coming to them on their own terms and saying “Hey, I get that you like your devices; I get that you like games; did you know we offer a way for you to access library content on your device in a way that acknowledges and tests your reading skills?” seems like a reasonable approach that is low-key enough to at least be worth a shot.

To launch a pilot program like this, I’d be in favour of custom developing unique apps that reflect the character of a given school environment. Every school–and every student–is different, and there’s not going to be a one-size-fits-all approach to designing activities that work for every library.

Failing all that, I’m keeping an eye on what Amazon do next with the rollout of FreeTime. When the new Paperwhite Kindle’s launch in October I’m certainly expecting a gamechanger!


Games, Gaming, and Gamification – Part 1

This is the first in a series of posts about Games, Gamification, and Libraries.

There’s a certain stubborn snobbery that associates gaming with children, which therefore assumes that adults who engage in meaningful play-based activities must be in some way juvenile too. It’s a huge generalisation, but there’s a pervasive unpleasantness demonstrated by a certain, narrow-minded breed of professionals that ‘objectively’ rules out games and gamification in a completely arbitrary way that doesn’t need to be explained, defended, or evaluated.

And that’s hugely frustrating!

To derail from the broader discussion for a moment, I’d just like to contextualise my soap boxing a little. I’m pretty savvy when it comes to games and gaming—in fact, if Gladwell’s litmus test of ’10 000 hours of an activity make you an expert’ then I’ve certainly covered the requirements a few times over.  Just this past week I participated in the Indie Speed Run 48 hour game jam—an excellent idea in the middle of a solid block of university assessment. This game jam tasked my team and me with the complete design and development of a game in just 48 hours with a random set of elements to include and adhere to.


Immersing myself in a rapid-fire development environment for a whole weekend left me asking some of the high-level, design questions that are fundamental to all sorts of manifestations of ‘games’.

These core principals of play design—whether they in a 2D side-scroller or a library catalogue—ask the same sorts of questions about attention, motivation, and engagement. In taking on the mantle of a game designer I had to ask myself these questions in order to find meaningful verbs to describe play-based activities beyond the mundane tasks being performed.

Take Trove’s text correction initiative for example. Here we have a dull set of actions such as laborious information parsing and data entry. But, it’s packaged in such a way that we see it as exploration, discovery, and competition. Checking and correcting OCR’d articles becomes a quixotic race-to-the-top of who can demonstrate the highest level of commitment. Sure, it’s a highly insular community. But, within the space provided by Trove an entire currency of reputation has grown up around the dubious honour of correcting the most articles.

This isn’t profoundly high-level game design; but it works. The layers of progression and incentives give a positive feedback loop that rewards commitment and engagement. But, bootstrapping game systems onto existing mechanics is always going to be inherently flawed.

This is no ‘ground-up’ design. It’s simply re-contextualising something that already works and trying to make it fun and engaging. It’s really just expressing an existing system through new mechanics.

Play shouldn’t feel like work, and there is a wealth of work that needs to be contributed to libraries. Social data that enriches a catalogue such as tagging, reviewing, recommending, relating, and classifying records enriches a library in an amazing way. Slapping the veneer of a game onto the catalogue to ‘trick’ people into doing this work feels disingenuous, and smacks of exploitation.

Really, it’s a fundamental question of putting content into a game, rather than bootstrapping a game onto content.

Serious games have an element of mastery: your engagement and fun come from a progressive, skill-based unlocking of content. Gamification without meaningful mechanics might as well be a workplace KPI that just tracks your threshold for filling arbitrary quotas to achieve recognition.